Samsung asked us to create a concept where the goal was to strengthen the relationship between the brand and the influencers in the food and lifestyle scene. Working with communication agency, Trigger, we created a social and adventurous atmosphere inspired by nordic nature, and matched them up with the very talented and good-natured boys from Folk Food. The menu was focused on few and simple ingredients which they combined and constructed into thrilling flavours.
The international architecture and design office requested a concept based on fables and fairytales. We delivered a culinary adventure inspired by Maurice Sendak’s book Where The Wild Things Are. The story is a demonstration of how sometimes we have to take a trip to the ‘wild side’ to find what is really great. It was a sharing feast served on a long table in a social, informal, and very festive atmosphere.